Cyna Fashion Brochure
About the project
A brochure design and print project that helped our client step up the marketing and awareness of their brand following a management buy-out.
As a Int’l specialist in fashion niche, it’s no surprise that Cyna have, until now, limited the amount of promotional exposure given to the brand. The majority of its business has come through client referrals, and so after a management buy-out, the business were keen to step up the marketing and awareness of the brand in the form of a new brochure design.
As a starting point we developed a range of material collateral include revamping their existing logo and developing a new brochure as the team were keen to mark the new era of the business with a fresh design. The majority of Cyna’s work uses involve interacting with female brand ambassadors, and the pink and light purple colour combination was chosen to portray a professional and forward-looking company, supported by a unique and technical-looking typeface which has evolved into the design.
Due to the nature of the services offered by Cyna Fashion line it was imperative that specific details about its methods and systems were not included in the brochure design, so we had to use our creative expertise to source suitable imagery and produce design layouts which would elude to the work undertaken.
We were also limited by the case studies and testimonials, so we worked closely with the client to first set out the exact content which should be included in the brochure design and print project.