3 Tips to Make Your PowerPoint Presentation More Persuasive
Sending texts. Scrolling during that Instagram feed. Nodding off for a meeting cat nap .These are only a few ways captive audiences pass the time and power through Powerpoint presentations. You will find few things that send visitors to sleep or distract more than limitless group of bullet points, displays of texts, or overcomplicated/nonsensical design imagery.
“There is no question that PowerPoint has been at least a part of the problem because it has affected a generation, says presentation expert Garr Reynolds. It should have come with a warning label and a good set of design instructions back in the ’90s. But it is also a copout to blame PowerPoint — it’s just software, not a method..”
While PowerPoint presentations have lost their luster seemingly, they can be an amazingly effective communication tool – 70% of the American labor force believes that the capability to provide a captivating presentation is vital for work success. Whether it’s a fundraising pitch, convincing potential customers to be customers or a business conference, sooner or later in your job you’ll need to provide a presentation .
So, how will you ensure that your presentation is memorable (for all your right reasons? To resolve the presentation puzzle, it is vital to concentrate on three primary components of your PowerPoint. Listed below are three simple and effective tips that will assist communicate better with the energy of persuasion.
Tip #1| Primary the audience
The “Ten Minute Guideline” estimates that the whole audience will mentally check out 10 minutes into a presentation. As soon as the loudspeaker requires the ground, this mental timer starts ticking, demanding the loudspeaker to ‘wow’ the audience in the minutes that remain. The mental technique known as “priming” performs a significant role in the entire effectiveness of the display, and determines how persuasive the PowerPoint display is.
Priming can be an unconscious behavior where specific words elicit specific thoughts and emotions at another time. This system is extremely useful so you can get the audience in to the mindset most conducive to the presenter.
With only 10 minutes to fully capture the audience’s attention, priming permits the presenter never to only attract attention but also keeps the audience on the advantage of their seats, as they anticipate what another slide may hold. Figures show that priming can make a display 50-70% far better at persuading an audience.
Types of priming include:
- Word choice
- Displays or images
- Color schemes
Tip #2| One Idea Per Slide
Statistics around the indegent quality of PowerPoint presentations reveal:
- 41% of presenters use 21-40 slides
- 41% of PowerPoint presentations run 45-60 minutes
- 53% of presenters re-used the same slides 2-4 times in the same presentation
- 45% of presenters have trouble summarizing presentations and condensing content to match
Inundating an audience with an overload of information is a surefire way to reduce interest. Forty-two percent of presenters have a problem with the same problem: determining how to arrange a PowerPoint in a manner that maintains the audience thrilled and engaged.
Although this problem plagues presenters, the perfect solution is actually fairly simple – limit each slide to just one single idea. Studies also show that showing one constant idea is the ultimate way to convey and communicate information.
Presenting one idea per slide retains the audience’s attention and allows the presentation stream to go at the presenter’s speed. Having several ideas using one glide confuses the audience, because they are pressured to break down too much information prematurely.
Additionally, limiting each slide to 1 idea keeps the presenter in balance through the presentation. With simple, simple slides, the presenter struggles to move prematurely or over-elaborate on a specific subject matter.
The main one idea per slide rule helps the audience to raised understand the info and prevents the presenter from boring the audience. This idea is an extremely important tool for those seeking to add the energy of persuasion with their PowerPoint presentations.
Tip 3|Pictures ARE ACTUALLY Worth ONE THOUSAND Words
Even though this one of the very most overused cliches , it hasn’t been more true for PowerPoint presentations. Studies show that it requires the mind much longer to process words than it can to process images. Images are prepared by the mind quickly, and pull significant reactions from the viewer.
Sixty-five percent of humans are visible learners, and are more attracted to a persuasive image when compared to a type of text or figures. When attempting to persuade an audience through PowerPoint, the use of images is a powerful tactic to evoke more pronounced feelings and reactions.
An astounding 80% of individuals remember visuals they see, but only 20% of individuals remember what they read. Not merely will the audience respond more psychologically to a PowerPoint image, but they’re also four times much more likely to keep in mind it long following the presentation ends.
PowerPoint presentations are designed to complement and support a narrative. Proper imaging isn’t just effective in conditions of evoking feelings, but also assisting the audience to keep in mind specific factors.
Managers rely on PowerPoint presentations heavily, but they are not using them almost as effectively or effectively as they could be. Almost 70% of presenters design their own PowerPoint presentation and 50% of these spend more than eight hours developing a single display.
That’s much too enough time to spend on the task that’s not producing results. With these hurdles even, significantly less than five percent of presenters hire a developer or freelancer to aid with the task.
ArmorPitch has helped thousands of organization’s and startups with their presentation needs, and we’re confident we can help you too with design that will help you more effectively communicate your story.